Clean, crisp, direct, confident all parts of a successful business explained definitively in the making of your Executive Summary. Getting to the point of completing the summary is but more so once you have worked some of the kinks out of the structure and flow of your business.
By completing your Executive Summary last you can see your direct points, and, as the name implies, this section will summarize each of the other sections of your marketing plan.
Keep your Executive Summary clean and direct will be helpful in giving yourself and others in and outside of your business a direct overview of your plan.
It is important to note that your executive summary should compliment your Mission statement, going off on tangents can convolute the messages. Sometimes less is more. I WOULD KNOW, I find myself time and again revamping and remodelling, essentially adapting to the next.
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